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Will Sweat For Beer

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A message to our Sufferfest community

When we started this journey, our goal was to celebrate the sufferfest—the camaraderie and sanctity behind our efforts —with a beer that met the high standards and unique needs of our active and outgoing community. Since then, we have grown and evolved and learned tremendously. And we have reached a point where we must catch our breath.

As we enter 2021, we are pausing production to explore what’s next for Sufferfest Beer Company. As such, we do not plan to release any beers this year. As athletes know, the path to success is rarely a straight line, and it is time to find our bearing. Whatever comes next on our journey, we will keep on sweating and celebrating, just as we always have. Thank you for being beside us through it all.

Sufferfest Beer Company


Sweat. Suffer. Shop.

Drink the beer. Rep the beer. Our shop is stocked with premium products that our team all uses and loves.

Shop gear & BEER


These athletes sweat for their beer.

Meet our official team of athletes, thrill-seekers, go-getters, wanderlusts, and all-around rad people.

Learn Their stories

Fair Play

Shining a light on female athletes.


Follow us on Instagram, @Sufferfestbeer. #willsweatforbeer