Sufferfest Beer Company | The Finish Line Beer

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Come Back when you're 21.

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Beer

Brewed for the athlete in all of us.

Low Calories, High Standards

Pilsner

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IPA

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Stout

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Kolsh

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Pale Ale

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FIND US

You want it? They have it.

Browse the buddies map to find Sufferfest in cans and on tap near you.

Find It Nearby Buy Online

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SHOP

Sweat. Suffer. Shop.

Drink the beer. Rep the beer. Our shop is stocked with premium products that our team all uses and loves.

Shop gear & BEER

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ATHLETES

These athletes sweat for their beer.

Meet our official team of athletes, thrill-seekers, go-getters, wanderlusts, and all-around rad people.

Learn Their stories

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Fair Play

Shining a light on female athletes.

Diana Fitzpatrick

Professional Runner

A long, impressive running career was just the lead up for her next act.

Katie Sowers

Offensive Assistant

Katie Sowers, the 49ers offensive assistant, is poised to become the first female coach in Super Bowl history

Sika Henry

Pro Triathlete

There are no African-American female pro triathletes. Sika Henry plans to change that.

Nicole Jorgensen

Ski Patrol

In a male-dominated environment where size is often the measure of strength, Nicole Jorgensen proves there are different ways to excel on the mountain.

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WILL SWEAT FOR BEER

Follow us on Instagram, @Sufferfestbeer. #willsweatforbeer

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Nov 22

“Remember, the feeling you get from a good run is far better than the feeling you get from sitting around wishing you were running.” - Sarah Condor
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This has never been so true for me. The last few weeks of recovery and not running have been difficult. Watching others run and hearing about their training gave me serious FOMO and hated being sidelined. I missed the good, bad, and ugly moments of running as crazy as that might sound.
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This week I’ve been getting back into the groove of my normal run groups while adding in some cross training. Even though I feel slow, it still feels great to be back on my feet and running again. I have for sure missed this!
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Let’s not forget that running has always been my time to see friends regularly and catch up on how the week has been going for many. Plus miles spent with friends are some of the best miles.
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PS Texas weather has been all over the place the last few weeks. Somewhere between perfect running weather and I’m frozen afterwards!
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#runrunrun #runforfun #runfam #willsweatforbeer #texasrunner #runlove #groupruns #irun #runhappy #instarun #runnerslife #runnerproblems #worlderunners #morningrunofficial #runningfervor #womenofrunning #runlife #healthylifestyle #runnergirl #runstrong #justrun #running #runningshoes #runningmotivation

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Jul 6

It’s official!! Contract has been signed and I am now an official ambassador for sierranevada sufferfestbeer 🍻🍺🍻 Super stoked to be repping this beer made for athletes and runners.

#janoComm #letsgetsocial #marketing #fitnessmarketing #digitalmarketing #marketingonline #marketingcoach #socialmedia #socialmediamarketing #socialmediaexpert #socialmediastrategist #socialmediaconsultant #socialmediaforbusiness #ultrarunner #ultrarunning #sdultrarunning #endurancerunner #trailrunner #runaddict #sierranevada #sufferfestbeer #willrunforbeer #willsweatforbeer #beerrun #beernerd #craftbeer #beerme #ambassador #influencer #sufferfestambassador

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Dec 27

Another year older, not much wiser, and I’m loving it
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📸 eric_fallecker

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Jul 29

Finally going to take a crack at 500 miles! Heading out on the Colorado Trail next week to test myself on a new distance. What does it feel like to run that far? I’m excited to find out! Pain Cave, here we come. 👷‍♀️⛏
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I’ll post a link for my tracker once I start so you can follow along. Send good vibes! ✨ Will have a fantastic crew to support along the way. Really thankful for friends and companies that back these crazy ideas. 🙏
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salomonrunning sufferfestbeer suunto tailwindnutrition addadayrecovery honeystinger squirrelsnutbutter_anti_chafe injinji superfeet next_level_sppt fastestknowntime
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#deweytoit #timetoplay #runonemotion #salomonWMN #willsweatforbeer #suuntorun #redefiningrecovery #gotailwind #squirrelsnutbutter #sweetentheburn #toesocksornosocks #stepintosuperfeet

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Aug 27

I once said “I’m not the strongest. I’m not the fastest. But I’m really good at suffering.”
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I’ve been quoted a lot on that. Honestly, I wish I could take it back.
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My relationship with pain has been complicated, to say the least. I spent many years trying to inflict as much voluntary suffering on myself as I could. I didn’t want to admit that by inflicting physical pain on myself, I was ignoring the mental and emotional pain that I didn’t choose. The pain cave became a way to avoid: if I was in physical pain, I wasn’t in emotional pain.
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In reality, what I was seeking all those years was love and acceptance. I just didn’t know how to go about it. To be clear, I don’t think there’s anything wrong with running hundreds of miles or taking on epic challenges (I still love it): the question is WHY are you doing it, and is that the only way you have of identifying yourself? If it’s taken away, who are you? And what happens when you stop to face the messy stuff?
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It’s still a work in progress for me, but I’m learning to embrace all parts of myself. I’m learning how we REALLY connect. And through that, I’m learning how to be me. Thank you sufferfestbeer, cody.kaemmerlen, j.natty_films and crew for telling my story in such an honest way. Link to full video in bio👆
📸: cody.kaemmerlen
#eatingdisorderrecovery #trailrunning

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Aug 24

We knew when we took on the Colorado Trail that finishing the 490 miles wasn’t guaranteed. We also knew the only way we wanted to try it was to push all our chips in and see what happened. Things are more exciting this way. 🃏💥
Two weeks since I was sitting in a hospital bed: Lungs are healing up nicely, legs feel great, and brain is feeling rested again. ✌️
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📷 _cammcleod_ 👈 Cam has posted cool day-by-day recaps from the Colorado Trail. Go check out his page!
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#deweytoit #timetoplay #runonemotion #salomonWMN salomonrunning #willsweatforbeer #suuntorun #redefiningrecovery #gotailwind #squirrelsnutbutter #sweetentheburn #toesocksornosocks #stepintosuperfeet next_level_sppt

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May 22

Love this wisdom from our friend courtneydauwalter I was already a wreck just a few hours into my first 100 mile attempt in 2012. 😅 Made a lot of mistakes during that race, but the biggest one was getting stuck in a whirlpool of negativity. I convinced myself that I wasn’t capable of making it to the finish line, and dropped out at mile 60. 🌀☠️ Don’t get stuck in the whirlpool!
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#deweytoit #timetoplay #runonemotion #salomonWMN salomonrunning #willsweatforbeer #suuntorun #redefiningrecovery #gotailwind #squirrelsnutbutter #sweetentheburn #toesocksornosocks #stepintosuperfeet

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Jan 22

🙏👍🐿 courtneydauwalter Lacing up for a training run each day can feel insignificant. But all those small, ordinary things we do add up to THE moments. Keep at it! ⛏✨
📷 alexis_berg
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#deweytoit #timetoplay #toesocksornosocks #stepintosuperfeet #squirrelsnutbutter #gotailwind #stingorbeestung #sweetentheburn #willsweatforbeer