When I think back to the early days of Sufferfest Beer Company, it’s humbling and gratifying to remember the coursework I pursued at UC Davis School of Brewing. And the time I spent sitting in line at the City Planning office, or haggling at the Alcohol Beverage Control. There were also the days I hand labeled each of our beers and personally visited each account on a weekly basis. We are aptly named because building this company has been nothing but a sufferfest.
The most fulfilling part, however, has been the people I’ve met and have had the pleasure to work with along the way. Our team of employees are truly a family -- we are connected by our belief in this company’s values and purpose. Despite never belonging, we’ve changed the craft beer landscape and created something lasting. Thank you for believing in me and taking this leap of faith with me.
It is with great excitement that I’m announcing the next chapter in Sufferfest’s wild and wonderful story. Today, we officially join the Sierra Nevada Beer Company family.
As a founder, this partnership feels like a dream: Sierra Nevada not only possesses the operational and manufacturing muscle we need to grow Sufferfest, but also is so aligned with Sufferfest in terms of values: sustainability, conservation, and a deep love of the outdoors. They are masters of their craft, and we have a lot to learn from them. Given any choice of a strategic partner, I would choose Sierra Nevada each and every time. The stars aligned.
The most exciting thing here is the vote of confidence in our ability to change the craft beer landscape. We’ve spent the last few years doing things differently, and it speaks volumes to the power of what we’re building that we were able to secure the partnership of Sierra Nevada, a leader in the craft beer space.
This partnership with Sierra Nevada enables us to do more of what we love: brew award-winning, functional beer, grow our tribe, and be in the hands of sweaty consumers all over the country. I am so proud of this team and so moved by all that we’ve done to bring Sufferfest to this exciting day. 2019 is going to be a wild ride, and I couldn’t more confident in the ability of this team to rise to the occasion and keep winning.
Over the past three years, our team has sweat and suffered in order to build the company we’re so proud to call Sufferfest Beer Company. Today, we raise our cans and celebrate.
To earning it!