In 2012, Founder and CEO Caitlin Landesberg started her search for the perfect beer to quench her thirst after long trail runs in and around San Francisco… but didn’t find a beer that fit the bill when it came to supporting her athletic lifestyle and diet. So, taking matters into her own hands, Caitlin spent years developing the beer she wanted to see in the world. After teaming up with an all-star brewmaster to perfect her recipes, Caitlin started to share her beer with friends and fellow trail runners. In late 2015, Caitlin left her job to pursue Sufferfest Beer Company full-time and officially launched her beer to market in May 2016. Focused on athletes and serving up more nutritious beer than ever, Sufferfest can be found at retailers, restaurants, run and bike shops, climbing gyms and CrossFit boxes up and down California.
Today, although we’ve grown, we're still a team of fun-loving wanderlusts, thrill-seekers and go-getters and who love to sweat for our beer. To us, our beer represents so much more than a cold beverage - it’s a reminder to fight for what you want. Our beers are earned; medals for a job well done. Whether you crushed it on the trails, had a big win at the office, flexed your weekend warrior, or shredded the gnar, you deserve this beer. From us to you: go hard, have fun, and enjoy the sufferfest.