Thanks to the SF Chronicle for sharing our story. And thanks to Bay Area folks who love to suffer!

“The best-selling beer at Bi-Rite Market on Divisadero is not Russian River Brewing Co.’s coveted double IPA, Pliny the Elder. Nor is it Trumer Pilsner, Anchor Steam or Fort Point’s trendy kölsch. The sales data from June 15 to July 15 that we gathered for the Sept. 4 piece on beer trends in San Francisco revealed a shocking front-runner: The most-purchased beer at Bi-Rite is one that is billed as “gluten-removed.

San Francisco’s Sufferfest Beer Co.’s Taper IPA and Epic Pilsner have been available only since March, but they account for 9 percent of total beer sales at Bi-Rite’s 18th Street store, and 10.1 percent at Bi-Rite’s Divisadero branch.” Read the full story here.

We’re thrilled and honored to be featured by the SF Chronicle and to share our story with more folks. We are committed to making awesome tasting beer for those who like to earn it. Go hard, have fun and enjoy the sufferfest! #willsweatforbeer