We've officially hit shelves. Let me tell you a little bit more about Sufferfest!

Sufferfest adjective. Def: An activity whereby all participants ache, agonize, ail, endure…but by co-misery, will have experienced a grand time.


I’m so excited to be writing this today. I’m not going to bore you with the details, but I would like to take a moment and quickly let you know how Sufferfest came to be.

Double Dipsea

I’ve referred to myself as an athlete most of my life. I grew up playing tennis and soccer and played competitive tennis in college. After college, my friend Eric pushed me to try trail running when it became too hard to find a hitting partner and court time in San Francisco. I had been on one or two trail runs before Eric signed me up for the Double Dipsea. It was like a punch in the gut, but I was hooked. To this day, the Double Dipsea continues to be my favorite race and holds a very special place in my heart.

I have since fallen in love with epic, multi-hour adventures in the Headlands, in particular. And if you’re like me, you horse barn back after a long run or towards a finish line to enjoy the post-suffering ritual of a cold beer among friends.

Taste. Quality. Never Settling

I’m so thankful to my friends and family for helping me take this leap of faith and embark on Sufferfest full time! As a gluten-free pescatarian, I often feel like I am singled out when we go out to eat. More importantly, I often feel like I have to consume sub-par products to accommodate my needs as a mindful eater. This for me is the most exciting aspect of our new fledgling venture: Sufferfest is about never having to settle. It’s a beer made to be consumed and loved by beer lovers. Full stop.

See you out there,