SAN FRANCISCO, Calif, Jan. 16, 2018 – Is there such thing as a “functional beer”? Sufferfest Beer Company Founder and CEO Caitlin Landesberg says “hell yes!”... and she has the beer to prove it. At this year’s CamelBak PURSUIT series, Sufferfest Beer Company will be hosting a beer tasting and educational session, showcasing what it means to be a beer with benefits. “Our beer is purpose-brewed for athletes and adventurers, which is aligned with the ethos of the PURSUIT series tribe.”
Starting in Austin, Texas at Reveille Park Ranch hosting, Caitlin and the Sufferfest crew will pour three varieties of Sufferfest’s athlete-focused beer, which include their Taper IPA, Shakeout Blonde, and their award-winning Flyby Pilsner. In addition, attendees will get a sneak peek of their two new brews, both of which will be released later this year and include their own spins on what it means to be a functional beer. “We want to change the way people think about beer — the way we brew it and the ingredients we source— we see beer as a complement to an active, health-conscious lifestyle,” says Landesberg.
CamelBak’s PURSUIT Series is known as the ultimate Bucket List experience, billing itself as a way for adults to reconnect with nature, adventure, community and confidence in the outdoors. Throw in on-site camping, glamping, group meals, nightly open bars, fire pits, and live music, and you have the makings of an epic weekend. “PURSUIT Series hosts people who are adventurous, who value community, and who are eager to try new things. Sufferfest lives those values, so we’re excited to put on a great tasting session for this group,” says Landesberg.
CamelBak PURSUIT Series Locations and Dates for 2018:
Reveille Peak Ranch, TX: April 27th - 29th
Hunter Mountain, NY: June 29th - July 1st
Bear Valley, Northern California: August 10th - 12th
The three upcoming events in the PURSUIT Series have an all-inclusive construct, offering camping (BYO Tent) and glamping (Tent/Tipi provided) accommodation packages which also include all food, beverages, sports and adventure experiences, gear, expert instruction, musical performances and a gift bag of premiere outdoors goodies from CamelBak Pursuit Series brand partners.
The first stop on the calendar for the 2018 CamelBak PURSUIT Series lands in Reveille Peak Ranch in Texas, an unparalleled paradise for outdoor recreation just outside Austin, Texas, with over 1,300 acres of natural terrain and comfortable facilities. If you’d like to join Sufferfest and others who love the outdoors, tickets can be purchased on The Pursuit Series Website starting January 9, 2018.